Structured Data

Structured data helps search systems interpret what a page is about. It can describe articles, products, organizations, breadcrumbs, FAQs, local businesses, and more.

Use structured data accurately. It should reflect visible page content and real entities, not add claims the page does not support.

What structured data can do

Structured data can clarify page type, entity relationships, authorship, organization details, local business information, breadcrumbs, products, reviews, and article metadata.

It is not a ranking shortcut by itself. Its value comes from reducing ambiguity and making important facts easier to parse.

Practical checks

• The schema type matches the visible page purpose.
• Required and recommended properties are accurate.
• Organization, author, and local business details match the rest of the site.
• Dates, names, URLs, and images are current.
• FAQ, review, product, or service markup reflects content users can see.
• Markup validates and does not create duplicate or conflicting entities.

Common mistakes

Avoid adding schema for content that is not on the page, using fake reviews, or mixing unrelated entity types because they seem more powerful.

For AI-era discovery, structured data works best alongside clear writing, source transparency, original evidence, and trusted third-party corroboration.