SEO pillar
Local SEO + Map Citations
Google Business Profile, NAP consistency, local landing pages, reviews, local citations, and map-pack ranking factors.
Google Business Profile Basics
A Google Business Profile helps local businesses appear in Google Maps and local search results when the profile is accurate, complete, and trusted.
Local Citation Consistency
Local citation consistency helps searchers and platforms trust that a business name, address, phone number, and website represent the same entity.
Local Citation Quality
Local citation quality depends on accuracy, relevance, visibility, and trust, not just the raw number of directory listings.
Local Landing Pages for SEO
Local landing pages work best when they explain service relevance, location context, proof, and next steps for a real market.
Reviews and Local Trust Signals
Reviews support local trust when they are specific, recent, representative, and handled with a consistent response process.
Topics in this pillar
Core concepts that support the guides above.