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Google Business Profile Basics

A Google Business Profile helps local businesses appear in Google Maps and local search results when the profile is accurate, complete, and trusted.

Updated June 25, 2026 ยท beginner

Google Business Profile is one of the most important local SEO assets for businesses with a physical location or service area.

Profile elements to verify

  • Business name, address, phone number, and website URL.
  • Primary and secondary categories.
  • Business hours and holiday hours.
  • Services, products, photos, and attributes.
  • Review quality, recency, and response patterns.

Local SEO context

The profile is not the whole local SEO system. Local landing pages, reviews, citations, proximity, relevance, prominence, and website authority all contribute to visibility.

Keep navigating

Schema Examples for Entity ClarityCopyable JSON-LD examples for organization, local business, article, author, and breadcrumb structured data.Local Citation ConsistencyLocal citation consistency helps searchers and platforms trust that a business name, address, phone number, and website represent the same entity.Local Landing Pages for SEOLocal landing pages work best when they explain service relevance, location context, proof, and next steps for a real market.

Related topics

Google Business ProfileLocal Citation

Useful tools

Local Citation ChecklistCheck business listing consistency, Google Business Profile completeness, local landing page coverage, and review trust signals.